QUICK NAVIGATION
corporate design
Corporate design is the individual, visual image of a company, in short: the face of a brand. With every advertisement, every website and every business card the company can present it- self to the outside world. And, for this very reason, each company needs a corporate design. Thus, a system of stan- dards such as logo, colour scheme, typography, picture lang- uage etc. must be applied.
Alte Brauerei | 23.12.2008
Task: Development of a corporate design concept for the conference (and event) centre "Alte Brauerei".
Solution: The exciting symbiosis between old and new was realised as a central element of corporate design in a blip. The colour scheme was inspired by the shades of the bricks in the building. Apart from an image book an internet site was created with virtual views of the rooms and information for various event organisers.
Commerzbank | 23.12.2008
Task: Revision of the corporate design guidelines of the Commerzbank AG.
Solution: Starting point of this relaunch was the revision of the traditional colour of the bank, i.e. yellow, with a view to the legibility of lettering, in particular the claim Ideas to the Fore. Within the course of this revision, all print media were inspected and then recorded in a CD manual comprising approx. 300 pages.
SCOYO | 23.12.2008
Task: Development of a corporate design for scoyo, the largest new business project by the Bertelsmann AG.
Solution: scoyo is the abbreviation for school yourself, an e-learning platform in the Internet, for young and old. Apart from the logo, a mascot was developed in the form of a racoon that is accompanied by an inquisitive, little worm. The future identity, including the defined colours (black/green) of the logo, was selected with a clear majority within the scope of a worldwide market research campaign. Planned start of the worlds largest e-learning platform is 2009.
VIVOTEC | 23.12.2008
Task: Corporate re-design of the brand VIVOTEC inventor and world patent holder for O2 technology in the food industry.
Solution: The specially developed logo lettering and the colour scheme symbolise the connection between oxygen and life = VIVO and Technology = TEC as a basis of the VIVOTEC O2 Technology.
Holzbrinck-Gruppe | 23.12.2008
Task: Redesign of the existing brand identity of the Hanseatischen Gesellschaft für Verlagsservice in short: hgv.
Solution: The four circles of the new word and picture brand of the hgv symbolise the four main emphases of the company. In the petrol-coloured circles one can find the initials of the company in small lettering. The stylised book in the light-green circle stands as a symbol for the publishing sector. The claim below the logo describes what the hgv does.
