Moin, welcome to wertmarke!

Trust your intuition, we do it as well.

CANUSA Corporate Redesign 15. February 2017 ‐ Corporate Design

Among staff members: Why are CANUSA travels so unforgettable? Because they are planned and executed by a lovely professional team. Hence, wertmarke tried giving CANUSA employees a lot of creative space when developing the corporate re-design. Among vividly coloured landscape photographies, city maps and the necessary travel information, employees have a say on their website. Additionally, wertmarke created a second personal web area in the style of a documentation backed up with black and white photographies where costumers can obtain further information about their travels. Supported by icons this concept offers structure and a good sense of orientation to visualise and simplify specific travels plans.

In the footsteps of the Hanse 11. February 2017 ‐ Packaging

The packaging of Störtebeker‘s Waterfront Rum. For the first time in Störtebeker‘s history a rum joined their product range. Wertmarke‘s challenge: Creating a packaging that meets Störtebeker‘s brand authenticity but still has a distinctive look. The result is an anthracite stoneware bottle closed by a wooden cork. The printed picture covering the entire bottle shows the Hanse‘s geographic territory. Of course, Störtebeker‘s red flag cannot miss and therefore seals the cork. Product information on the 5-year old rum can be found on a paper label merging with the bottle‘s grey background colour.

wertmarke Design-Awards. Deutscher Verpackungspreis & World Star Award.

wertmarke gewinnt für die Entwicklung der Störtebeker Bierkiste, neben dem Deutschen Verpackungspreis auch die weltweit höchste Auszeichnung den World Star Award im Bereich "Getränke".

wertmarke Design-Awards.

Störtebeker in the Elbphilharmony! 04. November 2016 ‐ Interior Design

Authenticity on three levels. Together with interior architect "fomwaende" wertmarke thoughtfully merged Störtebeker‘s brand environment with the Elbphilharmony‘s extravagant architecture. Interior has to match the beer‘s brand: Thus, the designing team only worked with qualitative materials such as wood, leather and cement. The beer‘s history is shared in written texts decorating walls and pillars. Unique: the beer pumps were specifically designed, guaranteed to catch attention.

Stoertebeker in der Elbphilharmonie Hamburg

Brand strategy

Without the right strategy one cannot even design a garden.

UNderstanding of brands

The required qualities for real collaboration: Trust, openness, deep understanding.

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Brand Design

The importance of a solid foundation can be seen from the Leaning Tower of Pisa.

becker & partner

becker & partner Corporate Design

As part of a generation change at the managerial level of the traditional accouting and tax advisory company in Hamburg, wertmarke reworks...

PROBIO Bio-Gewürze

PROBIO Bio-Gewürze Product Design

In the course of an overall brand relaunch a new spice tin was developed for spice manufactory PROBIO. The traditional brand was founded in 1954...


Good ideas do not simply appear.
You have to welcome them nicely.


wertmarke hamburg GmbH
Alte Druckerei
Bahrenfelderstr. 73d

D-22765 Hamburg