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Freshly excellent! 12. February 2018 ‐ Packaging

The success story of the wertmarke packaging concepts continues. This time, the packaging of the 0.85l growler bottle, which wertmarke developed together with Störtebeker, received the iF Design Award in the corresponding category - the oldest independent design award with a jury of 63 international experts. Highlights of this packaging: the unusual shape, the striking design and a handle made of a solid cardboard box in which the bottle is fixed with two natural rubber bands. The red Störtebeker flag, as an unmistakable trademark, was implemented for this packaging concept as a metal clip, which can also be used as a paper clip. The sustainable "Gesamtkunstwerk" can be seen from 21 June to 16 September 2018 as part of the iF Design Exhibition Hamburg in the Elbe arcades of HafenCity.

Störtebeker Growler IF-Award Sieger 2018

Beer bottle design with star quality 29. January 2018 ‐ Packaging

First the German design prize, now the Worldstar Packaging Award for an extraordinary bottle design: The 16-strong jury named the attention-grabbing bottle of the Störtebeker Eisbock Beer as the world's most beautiful beer bottle. And rightly so, because the cool colours, the restrained black and white of the label and the metallic effect give an idea of the cool taste experience and the process of making this fine strong beer at first glance. Thanks to the small red flag, which placed a stamp of value around the bottleneck, the origin of this noble beer is clear: it can only be Störtebeker.

World Beer Star Design Award 2018

Masterful presentation 21. January 2018 ‐ Web Design

The presentarium is a stronghold for outstanding presentation techniques. It goes without saying that this includes a website with a convincing appearance at first glance. Challenge accepted! In a comprehensive relaunch, wertmarke developed a modern web design and a varied page layout that attracts the user's attention and seduces him/her to continue reading. The SEO-optimized & responsive website provides detailed information on methodology, training courses, references and the expanded team of trainers - without a flood of information, but always clearly structured and with its distinctive headlines told in an exciting way., web-relaunch

Multimedia beer experience 11. January 2018 ‐ Interior Design

Guests of the "Störtebeker Shop & Taste" in the Elbphilharmonie are now awaiting an award-winning tasting experience. Together with MuSe Content, wertmarke has developed a multimedia concept that won the Red Dot Award for Communication Design. In addition to various entertaining videos on large-format screens, the heart of the installation, the "place2learn" station, was praised in particular. She supports the beer sommelier as if by magic in his presentation. Thanks to the RFID code on each bottle, he simply has to place it on the station and the appropriate explanation video will appear on the screen.

Red dot ward winner 2017

Brand strategy

Without the right strategy one cannot even design a garden.

UNderstanding of brands

The required qualities for real collaboration: Trust, openness, deep understanding.

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Brand Design

The importance of a solid foundation can be seen from the Leaning Tower of Pisa.


Chilinoff Product Design

For the mixed beer beverage Chilinoff (Beer, vodka, cactus fruit, chili pepper) owned by the brewery Fürstenberg wertmarke designed a black matt finished bottle...


Convaero Movies

Garbage is energy - this is shown by the new image film which wertmarke produced for the Munich company CONVAERO. The film revolves around Europe‘s largest...


Good ideas do not simply appear.
You have to welcome them nicely.


wertmarke hamburg GmbH
Alte Druckerei
Bahrenfelderstr. 73d

D-22765 Hamburg