3 taste adventures with a fresh look 26. February 2019 ‐ Packaging
From organic beer mix to "Natur Radler": the new name complements the STRANDRÄUBER logo in a handwritten look and promises natural ingredients paired with craft beer quality. With the Key-Visual, a raft with steep coast in the background, the South German "Radler" receives a North German face, which shapes the entire appearance of the brand - from corporate design to packaging to website and POS design. In view of the variety of tastes, wertmarke offers orientation through seal labels in three different colours and fruit icons, which are repeated in the packaging design. All in white, the vintage look of the packaging and design reflects the freshness of the product and makes the hearts of beach robbers beat faster.