Freshly excellent! 12. February 2018 ‐ Packaging
The success story of the wertmarke packaging concepts continues. This time, the packaging of the 0.85l growler bottle, which wertmarke developed together with Störtebeker, received the iF Design Award in the corresponding category - the oldest independent design award with a jury of 63 international experts. Highlights of this packaging: the unusual shape, the striking design and a handle made of a solid cardboard box in which the bottle is fixed with two natural rubber bands. The red Störtebeker flag, as an unmistakable trademark, was implemented for this packaging concept as a metal clip, which can also be used as a paper clip. The sustainable "Gesamtkunstwerk" can be seen from 21 June to 16 September 2018 as part of the iF Design Exhibition Hamburg in the Elbe arcades of HafenCity.