Trust your intuition, we do it as well.
From organic beer mix to "Natur Radler": the new name complements the STRANDRÄUBER logo in a handwritten look and promises natural ingredients paired with craft beer quality. With the Key-Visual, a raft with steep coast in the background, the South German "Radler" receives a North German face, which shapes the entire appearance of the brand - from corporate design to packaging to website and POS design. In view of the variety of tastes, wertmarke offers orientation through seal labels in three different colours and fruit icons, which are repeated in the packaging design. All in white, the vintage look of the packaging and design reflects the freshness of the product and makes the hearts of beach robbers beat faster.
The logo in the national colours leaves no doubt: Störtebeker is looking for the best hobby brewer - nationwide. The stylized hop cone not only adorns the website, banners and print products, but also the neck of the bottle of the winning beer, which is bottled in the brewery and marketed throughout Germany. Side by side as independent brands, the red flag and the hop cone advertise for Germany's beer connoisseurs and establish Störtebeker as the brewery that promotes newcomers and expands the taste spectrum. A website specially designed for the event and a documentary film bring the championship to life and shorten the time to the next round.
How can the variety diversity of Störtebeker beers be explained? The exploration tour in the heart of the brewing factory begins with a film journey documenting the brewing process and the selection and compilation of the selected ingredients. The path, lined with icons, graphics and lettering, then leads through a room in dark shades of grey. It is dominated by five brewing vessels, which embody the steps of the brewing process. Tastings, awards and numerous tools to inform interactively about Störtebeker make the traditional brand tangible. Defined selfie points encourage you to take home an impressive visual souvenir.
The reduced-scale image of the Elbphilharmonie, which wertmarke created as packaging for the Störtebeker Elbphilharmonie Editions, convinces with its sense of form, functionality and the idea of sustainability. For this reason, the jury of the POPAI D-A-CH Awards awarded the design agency gold in the packaging category. The packaging, which is predominantly made of recycled materials, represents love for the environment paired with a passion for good design, from the cardboard base to the translucent top and the fibre cellulose inlay. The highlight: With an LED light, the Miniatur-Elbphilharmonie can be transformed into a stylish lamp.
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