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packaging
A good packaging must fulfil many criteria. Besides conveying quality, freshness and competence, it must particularly trigger off one thing: the impulse to buy. The time allowed for this is very short: Within 200 milliseconds the consumer decides over top or flop. And, for this reason good packaging cannot be created overnight. Good designs need time to unfurl.
Karoo | 23.12.2008
Task: Development of a brand identity for the South African mineral water, Karoo.
Solution: The star symbolism of the Southern Cross, together with an old poem and the name Karoo, became the main components of the new identity. The cool and clear colour scheme supports the aspect of purity and quality of the water. Today Karoo is a market leader among the high-priced brands of water in South Africa.
Fürstlich Fürstenbergische Brauerei | 23.12.2008
Task: Development of a brand identity for the mixed beer drink Qowaz (wheat and coke with lemon grass).
Solution: Following on from the advert that shows a young lady in fifties style, a corporate and a packaging concept was developed that combines the traditional beer label elements with retro elements. With the framework of a consumer survey on mixed beer beverages commissioned by Fürstenberg, Qowat was selected as best design.
Geldermann | 23.12.2008
Task: Development of a high-quality effect packaging for a sophisticated rosé sekt by the Geldermann company. Target group is the trend- and style-conscious group of homosexuals.
Solution: The various design conceptions all have the effect of being very high class and sophisticated from the shape of the bottle to the design of the packaging. The product was to be a rosé sekt that was to be available only at special in-scene locations, i.e. a design icon for the design-conscious target group.
Fürstlich Fürstenbergische Brauerei | 23.12.2008
Task: Development of a brand identity for the new mixed beer beverage, Chilinoff (beer, vodka, cactus fruit, chilli pepper).
Solution: For Chilinoff a brand identity has been set in scene in which Dr. Chilinoff, a Russian insurgent, becomes the main character. The profane packaging design reflects the colourfulness and graphic elements of his home country. Together with the black mat bottle that was developed especially for this product, a very individual brand identity has emerged.
Teeli | 23.12.2008
Task: Corporate design and packaging relaunch of a product range of tea and coffee filters by the traditional brand "teeli®"
Solution: Finely balanced, graphic elements and atmospheric product photos in warm sepia shades emphasise the premium character of the brand: thanks to the integration of the tortoise, an old brand symbol from the house of Riensch.
