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wertmarke news
You will find the latest information from wertmarke under „News“. In the „Archive“, you can browse through our past and read about completed projects. Under “Press Info“, customers and journalists will find detailed background information about wertmarke. For example, our regularly published magazine in- cluding samples of our work, details about our history and many other things.
wertmarke develops new brand design for brew specialities STĂ–RTEBEKER. | 19.02.2011
For the brand-relaunch of STĂ–RTEBEKER brew spe-cialities, planned in january 2012, wertmarke developed a brand strategy for the most successful brewery of Europe currently. During the last 12 months the whole brand design was reworked completely, by the Cor-porate Design, Packaging, point-of-sale up to the advertising. In addition, the brand is made experience-able in a Flagshipstore in Stralsund.
wertmarke wins whole account of KONTOR N Bremen. | 22.08.2010
The KONTOR N GmbH resident in Bremen founded anew, instructs wertmarke with the development and realisation of a Corporate of Identity process, as well as the production of a Corporate of design draught. Besides, in the focus stands the integration of four subsidiaries RAUM and GAST, LOGIPACK, BECKRÖGE as well as the BREWERY STRALSUND. In parallel the future brand positioning was developed for the B2B enterprise which looks after the production, marketing and distribution of drink brands. In the focus of the enterprise stands the marketing of the specialities-beer brand "Störtebeker".
Tim Wilberg founds presentation agency of Germany. | 14.06.2010
"84 percent of all presentations burn money." To change reason enough in it something, Tim Wilberg, Gerriet Danz and Florian Bliesch founded the presentation agency PRESENCY. "We help our customers to make speech about which is talked. The presentations which work themselves anchor and advertisement for the speaker and his enterprise are..." explained Gerriet Danz the innovative commercial model. PRESENCY is directed to executives for itself personally and for her enterprise at a difference would like to make which want to have more fun in presenting. Other infos under www.presency.de.
wertmarke is convincing with comprehensive draught... | 12.03.2010
In a pitch wertmarke wins the whole account of the new founded company CONVAERO Munich. The enterprise offers a unique procedure for the biologically vague garbage drying, with the aim to win from it energy.
In the first wertmarke developed a brand strategy and the future corporate design concept. The CONVAERO logo shows a picture brand, consisting of an in colour bipartite C. This symbolises the aerobe decomposition process of the garbage from which then a high-quality fuel originates. The pale green area visualises the energy profit (=e) from the dry garbage is won.
Bertelsmann impressed by wertmarke! | 08.09.2008
wertmarke wins the pitch for the development of the new e-learning platform SCOYO. The name stands for "school yourself" and is currently the most intensive, new business project of the Bertelsmann AG, Gütersloh. The result of a process that has lasted several months and was accompanied by the brand visionary, Martin Linström (Australia), is an image, consisting of a word mark (scoyo) and a picture mark. The picture mark shows an animal resembling a racoon that will be used on the future Internet platform as a mascot and navigator. The future branding was developed under the condition that it both covers all age groups and can be used internationally. This was confirmed positively during a subsequent market research campaign on all 5 continents.
wertmarke convinces Darboven! | 20.05.2008
The Hamburg branding and design agency wertmarke has developed the first overall brand identity and packaging design for the new organic spices under the brand name Eilles. The aim was to integrate the new range of 62 spices in organic quality with its three product groups ("The Creative", "The Refined", "The Best in 100 Percent") into the exquisite Eilles range and the special colour scheme of the Eilles products. Apart from the packaging design, wertmarke developed the communication at the POS, a product folder and various advertising motifs.
The basic design idea was an exclusive and elegant brand identity that clearly differentiates the organic spices in the Eilles world of product and at the same time emphasises their originality, especially in comparison with the competition. This is achieved by using an exclusive tin in collectors’ quality that, with its saffron yellow colour and its metallic gloss, its elegant lettering and a sensual visualisation, already creates a product experience even before buying. Loose spices left whole are offered in bags. “We have created a modern and at the same time traditionally elegant identity for the organic spices that goes well with the brand Eilles as a purveyor to the Royal Bavarian court,” Tim Hacker-Wilberg, managing director of wertmarke explains.
With its new range of spices, Eilles wishes to offer its customers top-quality ingredients for private cooking delights and ease preparation of even sophisticated dishes by means of diverse spice blends. From ecological cultivation to gentle processing, a protective packaging and short transport routes, everything is done to retain the ingredients. Thus, Eilles manages to present spices in organic peak quality. “Biological cultivating partners, who gain quality of life through fair prices, belong just as much to our concept as uncompromising quality and purity, and it goes without saying that no genetic technology is applied, as demanded by the EU organic seal. With this range a personal ambition of mine, i.e. to integrate exquisite spices in the Eilles product world, has been fulfilled”, Eilles proprietor, Albert Darboven, emphasises.
The Munich traditional company is now presenting its organic spices for the first time in is new Landshut branch. They will gradually be introduced in other shops. Eills is particularly well-known in South Germany for its selected coffee and tea specialities as well as confectionery and wine. Eilles currently operates around 50 shops in the south, other openings are planned.
