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wertmarke archiv
You will find the latest information from wertmarke under „News“. In the „Archive“, you can browse through our past and read about completed projects. Under “Press Info“, customers and journalists will find detailed background information about wertmarke. For example, our regularly published magazine in- cluding samples of our work, details about our history and many other things.
VIVOTEC on air! | 21.04.2008
Within the framework of a 12-month CI process, accompanied by wertmarke, the corporate design of VIVOTEC has been revised as a second step. The specially developed logo word brand and the colour scheme of the new logo symbolise the combination of oxygen/air = VIVO and technology = TEC as the basis of the VIVOTEC technology. The new CD is part of the future brand design, from the letterhead to the exhibition stand. “wertmarke has succeeded in making the values of our brand a true experience both inside and out”, proprietor and managing director, Huberg Herhaag, explains.
Superwurst saves the World.... | 19.10.2007
Ökoland starts its „Superwurst saves the World” campaign for the world’s first delicatessen sausage to be produced under conditions that have no adverse climatic effect.
With its CO2 climatic campaign Ökoland, as the leading distributor of organic meat in the health food retail trade, wishes to emphasise the sustainability and ecological bias of its range of products. „At the same time the campaign aims at setting the standard within the food industry so that more companies engage themselves in climate protection, says Ökoland managing director, Patrik Müller.
The campaign developed by wertmarke is based, according to the head of the agency, Tim Hackert-Wilberg, on the idea of making a hero of the Ökoland sausage produced under conditions neutral to the climate. The focus of the campaign is formed by a sausage with a Superman cape and a large Ö on its chest, flying over beautiful countryside displaying the motto ‘Superwurst saves the World‘. The adversary of the hero is the CO2 Monster, against which he, among other things, fights successfully in small heroic episodes (to be found, for example, on www.youtube.com). The campaign is supported for the retail trade by various advertising materials, by ads in specialised media, advertising banners and accompanying PR work.Official launch of the campaign is at the BioFach Fair in Nuremberg on 21st February.
wertmarke presents praesentarium!... | 17.06.2007
Gerriet Danz, one of the most accredited communication trainers in Germany and managing director of "praesentarium" commissioned wertmarke with the development of a corporate design and a web concept. The brand identity was to be “as unusual as my seminars and coachings", says Gerriet Danz. With this background wertmarke developed a web concept, based on various film sequences in which the coach introduces himself and his seminars. The future logo of praesentarium symbolises, in a reduced way, a typical presentation situation. Further information under www.praesentarium.de.
Seven wins! | 15.06.2007
The Binding Immobilien GmbH with head office in the Brienner StraĂźe 7, one of the most significant boulevards in Munich, commissioned wertmarke with the development of a corporate design concept for the new company. The traditional building with international tenants such as art dealers Bernheimer or the Italian fashion brand Zegna, also received its own Internet appearance. Here potential tenants can gain an overview and impression of the various properties to rent and can register online. Further information from now on under www.briennerstr7.de.
Organic brand Darwinism... | 13.02.2007
The great response of the trade public and the media to the 1st part of our organic brand survey shows that in the meantime several companies have recognised that they must act NOW. In particular smaller producers only have a chance of surviving the “Organic Brand Darwinism” with a consistent brand identity! In Part 2 of the organic brand survey, organic brands are being examined in the food retail trade, discount, pharmacies and health food shops.
Von Holtzbrinck place its trust in wertmarke! ... | 29.11.2006
After a successful relaunch of the brand "hgv", as a result of the fusion between the Hanseatische Gesellschaft fĂĽr Verlagsservice and bookworx, the Holtzbrinck Group entrusted wertmarke with its corporate design budget for a newly founded IT company. First of all a name had to be devised that according to the CEO, Dr. Kempe, symbolised the dynamics and the holistic performance range of the company. The result is a contrived name derived from "circuit" and "IT", i.e. "circIT". In addition, wertmarke designed the future image and the whole printed matter of the company.
