Follow your instincts - we do too!
In the Störtebeker brewery inn in the Hanseatic city of Greifswald, a long history meets a forward-looking concept. With a great deal of sensitivity, wertmarke, in cooperation with formwaende, succeeds in interpreting the liaison between old and new visually and spatially. Thanks to a large opening and a connecting interior, two neighboring historic houses have been transformed into a single design entity. A bridging that is also reflected in the furniture, which was preserved and supplemented with modern elements. The materials used make the essence of the Störtebeker brand tangible. Rough oak wood corresponds with the rich shine of genuine leather and wall design with typical brand elements, so that everyone understands: The art of brewing is at home here.
Whisky is a world view. One that wertmarke effectively stages at the Störtebeker distillery on the Mönchgut peninsula. Behind the time-honored walls, a brand world was created that exudes honesty and authenticity. Historical elements meet modern design here. Native materials such as flamed oak from the coast paired with copper accents create inviting spaces that give visitors insights into the art of distillation and views of the landscape. The space opens with an impressive metal gate in the shape of a wooden barrel. A path lined with select raw materials leads to the distillery's cellar, where individual whiskey recipes mature in personalized barrels.
Digitally toast with exclusive craft beers? That's possible. Thanks to a virtual presence that wertmarke developed especially for Störtebeker online tastings. At www.abenteuerreise.live, the famous cog welcomes the beer connoisseur. Just a few clicks and the well-stocked adventure box in seafaring look makes its way to the beer lover in time for the monthly livestream. How an online tasting succeeds, wertmarke illustrates in a few concise icons. Directed by the design agency, beer sommelier world champion Elisa Raus accompanies the adventurous journey, flanked by illustrious guests and accompanied by film. Together with renowned colleagues, she answers questions via live chat and brings the brewery atmosphere directly into the house.
Two new whiskies from the coast of Rügen: with the KLASSIK and RESERVE varieties, the Störtebeker brewery is continuing a success story - an idea that wertmarke is implementing visually. The new whiskies are also presented in glass growlers with the red flag adorning the neck. For the KLASSIK variety, wertmarke designed a gift box whose delicate gray tones accentuate the golden color of the whisky particularly well. The depicted coastal landscape reminds us that a real northern light unfolds its unique aroma here.
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