news

wertmarke design

The latest information about wertmarke and background details from our most beautiful projects.

Binzer Bucht: Zwei Ostseegesichter visuell vereint 04. November 2019 ‐ Corporate Design

Die Binzer Bucht zeigt dank wertmarke Flagge. Im tiefen Petrol der Ostsee gehalten wirbt sie weithin sichtbar für die Rügen-Attraktionen Binz und Prora und fasst die beiden unterschiedlichen Marken optisch zusammen. Das Logo greift die Idee einer stilisierten Fahne auf. Die herzförmige Wolke steht für das pittoreske Binz, die doppelte Welle für die weiten Strände in Prora. Kombiniert repräsentieren beide Icons die Binzer Bucht als prägnante Dachmarke. Die Logos sind neben Schriften, Farben, Bildsprache und vielen weiteren Gestaltungselementen das Ergebnis eines 18-monatigen Markenbildungsprozesses. Über die innovative Scrolly-telling-Landkarte bereist der Gast die Region auf dem Online. Eine neue Möglichkeit, Rügen schon zu Hause zu entdecken.

Projekt ansehen

Brandneues Design für Störtebeker Whisky 04. November 2019 ‐ Packaging

Der Name Störtebeker steht für Braukunst - und ab sofort auch für erlesenen Whisky. Anfang 2020 eröffnet die Störtebeker Brennerei im Mönchgut auf Rügen ihre Pforten. Das Besondere: Der Sud des Whiskys wird aus dem Sud des Störtebeker Schwarz-Biers gewonnen. Den Launch der Störtebeker Whisky-Kategorien KLASSIK und LIMITIERT begleitet wertmarke mit einem prägnanten Corporate-Design, Keyvisual, Produktdesign, Packaging, Webauftritt und der Gestaltung des POS-Auftritts, die den Reifeprozess des Whiskys aufgreift und visuell in Szene setzt.

Projekt ansehen

Experimentelle Ideen mit Blubb 04. November 2019 ‐ Corporate Design

Bilder steigen auf, Gedanken formieren und verflüchtigen sich, machen Platz für neue Ideen, die zur Realität werden: In Anlehnung an die assoziative Arbeitsweise des Produkt- und Kommunikationsdesigners Oliver Thomas etablierte wertmarke die Gedankenblase als flexibles Icon, das sowohl das Logo als auch die Website prägt. Die Gedankenblasen bilden Rahmen, durch die der Besucher einen Blick auf die Projekte des Designers wirft. T wie Thomas. Der Name steht für visionäre Raumkonzepte und ist in Form des Buchstabens "T" Teil des Logos. Und weil die Kreationen des Designers nicht nur ressourcenschonend und mutig, sondern manchmal auch schrill sind, trägt wertmarke diesen Eigenschaften mit einer intensiv leuchtenden Farbskala Rechnung, welche die Website gliedert und pure Energie verströmt.

Die unendlich umweltfreundliche Food-Verpackung 04. November 2019 ‐ Corporate Design

Unter dem Namen TIFFIN LOOP startet ECO Brotbox Berlin gemeinsam mit wertmarke, Oliver Thomas, Matthias & Bärbel Sandmann eine bundesweite Initiative, die einen plastikfreien Transport des Lieblingsessens vom Restaurant nach Hause oder zur Arbeit verspricht. Kern der Idee ist eine immer wieder verwendbare, formschöne Edelstahlbox mit Griff, die es gegen Pfand bei allen Restaurants gibt, die sich der Initiative anschließen. Um auf die dauerhafte Nutzung der neuen Take-away Verpackung zu verweisen, verwandelt wertmarke das Doppel-o im Markennamen in ein Unendlichkeitszeichen, das den Kern des reduzierten, plakativen Logo-Designs bildet. Wichtiger Bestandteil des Logos ist der Claim „#Plastic-free take away“, der den USP von TIFFIN LOOP kommuniziert und durch den emotionalen Slogan „Just taste. No waste.“ ergänzt wird. Weitere Infos: www.tiffinloop.de

3 taste adventures with a fresh look 26. February 2019 ‐ Packaging

From organic beer mix to "Natur Radler": the new name complements the STRANDRÄUBER logo in a handwritten look and promises natural ingredients paired with craft beer quality. With the Key-Visual, a raft with steep coast in the background, the South German "Radler" receives a North German face, which shapes the entire appearance of the brand - from corporate design to packaging to website and POS design. In view of the variety of tastes, wertmarke offers orientation through seal labels in three different colours and fruit icons, which are repeated in the packaging design. All in white, the vintage look of the packaging and design reflects the freshness of the product and makes the hearts of beach robbers beat faster.

Projekt ansehen

Visual appearance for a nationwide beer event 07. February 2019 ‐ Corporate Design

The logo in the national colours leaves no doubt: Störtebeker is looking for the best hobby brewer - nationwide. The stylized hop cone not only adorns the website, banners and print products, but also the neck of the bottle of the winning beer, which is bottled in the brewery and marketed throughout Germany. Side by side as independent brands, the red flag and the hop cone advertise for Germany's beer connoisseurs and establish Störtebeker as the brewery that promotes newcomers and expands the taste spectrum. A website specially designed for the event and a documentary film bring the championship to life and shorten the time to the next round.

Stoertebeker Brauquartier Sudhaus Interior-Konzept

Störtebeker to touch 18. July 2018 ‐ Interior Design

How can the variety diversity of Störtebeker beers be explained? The exploration tour in the heart of the brewing factory begins with a film journey documenting the brewing process and the selection and compilation of the selected ingredients. The path, lined with icons, graphics and lettering, then leads through a room in dark shades of grey. It is dominated by five brewing vessels, which embody the steps of the brewing process. Tastings, awards and numerous tools to inform interactively about Störtebeker make the traditional brand tangible. Defined selfie points encourage you to take home an impressive visual souvenir.

Projekt ansehen

Elphilharmonie-Edition gewinnt POPAI-Award 2018

Sustainable design wins! 17. June 2018 ‐ Packaging

The reduced-scale image of the Elbphilharmonie, which wertmarke created as packaging for the Störtebeker Elbphilharmonie Editions, convinces with its sense of form, functionality and the idea of sustainability. For this reason, the jury of the POPAI D-A-CH Awards awarded the design agency gold in the packaging category. The packaging, which is predominantly made of recycled materials, represents love for the environment paired with a passion for good design, from the cardboard base to the translucent top and the fibre cellulose inlay. The highlight: With an LED light, the Miniatur-Elbphilharmonie can be transformed into a stylish lamp.

Projekt ansehen

Redesign for a traditional company 11. June 2018 ‐ Corporate Design

22 years after the logo was designed, wertmarke was commissioned to reposition the "Hotel Klosterpforte" brand and to emphasise its superior character both graphically and visually. As the epitome of value, a warm gold tone was chosen as the base colour. Clear lines and grids are broken by the sweeping brush strokes of the logo and a handwritten typography and unite personality and perfection as it is characteristic of the Hotel Klosterpforte. In order to offer guests orientation on the 180,000 square metre hotel area and to guide them through the variety of offers, wertmarke developed an umbrella brand concept including a signage system.

Störtebeker Growler IF-Award Sieger 2018

Freshly excellent! 12. February 2018 ‐ Packaging

The success story of the wertmarke packaging concepts continues. This time, the packaging of the 0.85l growler bottle, which wertmarke developed together with Störtebeker, received the iF Design Award in the corresponding category - the oldest independent design award with a jury of 63 international experts. Highlights of this packaging: the unusual shape, the striking design and a handle made of a solid cardboard box in which the bottle is fixed with two natural rubber bands. The red Störtebeker flag, as an unmistakable trademark, was implemented for this packaging concept as a metal clip, which can also be used as a paper clip. The sustainable "Gesamtkunstwerk" can be seen from 21 June to 16 September 2018 as part of the iF Design Exhibition Hamburg in the Elbe arcades of HafenCity.

Projekt ansehen

Beer bottle design with star quality 29. January 2018 ‐ Packaging

First the German design prize, now the Worldstar Packaging Award for an extraordinary bottle design: The 16-strong jury named the attention-grabbing bottle of the Störtebeker Eisbock Beer as the world's most beautiful beer bottle. And rightly so, because the cool colours, the restrained black and white of the label and the metallic effect give an idea of the cool taste experience and the process of making this fine strong beer at first glance. Thanks to the small red flag, which placed a stamp of value around the bottleneck, the origin of this noble beer is clear: it can only be Störtebeker.

Projekt ansehen

Masterful presentation 21. January 2018 ‐ Web Design

The presentarium is a stronghold for outstanding presentation techniques. It goes without saying that this includes a website with a convincing appearance at first glance. Challenge accepted! In a comprehensive relaunch, wertmarke developed a modern web design and a varied page layout that attracts the user's attention and seduces him/her to continue reading. The SEO-optimized & responsive website provides detailed information on methodology, training courses, references and the expanded team of trainers - without a flood of information, but always clearly structured and with its distinctive headlines told in an exciting way.

Projekt ansehen

Multimedia beer experience 11. January 2018 ‐ Interior Design

Guests of the "Störtebeker Shop & Taste" in the Elbphilharmonie are now awaiting an award-winning tasting experience. Together with MuSe Content, wertmarke has developed a multimedia concept that won the Red Dot Award for Communication Design. In addition to various entertaining videos on large-format screens, the heart of the installation, the "place2learn" station, was praised in particular. She supports the beer sommelier as if by magic in his presentation. Thanks to the RFID code on each bottle, he simply has to place it on the station and the appropriate explanation video will appear on the screen.

Projekt ansehen

The hop umbel makes the master 23. December 2017 ‐ Corporate Design

Störtebeker stands not only for the highest beer quality, but also for the greatest commitment to the further development of the brewing industry. In July 2017, the traditional company therefore invited to the German Championship of amateur brewers under the sign of a black-red-golden hop umbel. Approximately 80 hobby brewers appeared for the brewing contest, which was visually accompanied by wertmarke. Clear, concise and in national colours, the new logo presents itself for the successful talent competition and gives a young, creative platform an equally creative face.

20 Jahre wertmarke 05. November 2017

We would like to take this opportunity to thank our employees, customers and network partners, some of whom we have been working with for the past 20 years, for their hard work and commitment. That's why we celebrated - together with around 130 guests in a former Gin-Manufaktur, just as it should have done in Hamburg, right in the middle of the neighborhood. The marching band Tätärä provided the right music for a roaring party. And the best part was of course the gifts, but not for us. Because instead of gifts we wanted donations. A total of 1.000,- Euro was donated to the children's hospice "Sternenbrücke" in the form of colourful painting supplies.

Deutscher Verpackungspreis 2017 wertmarke

German Packaging Award 2017 24. October 2017 ‐ Packaging

With a so far unique packaging concept, wertmarke holds the flag high at the German Packaging Award - literally, because the visual highlight of the new Eisbock beers from Störtebeker is the red, waving flag on the bottleneck. For this technical sophistication, a labeling machine that is unique in the world and possesses only Störtebeker was developed. Another eye-catcher is the split, ice-grey shimmering label made of cold foil. Its appearance underscores the icy production process of the fine enjoyable beers. The concept thus stands up to a large international competition and qualifies for the World Star of Packaging.

Projekt ansehen

CANUSA user-friendly 20. September 2017 ‐ Web Design

North America offers countless travel opportunities. CANUSA knows them all. In order to ensure that the user does not lose track of this wide range of products and services, wertmarke relies on usability during the website relaunch. Whether by destination, type of trip or interactive map - simple navigation elements point the way to suitable offers. Of course responsive! Impressive full-screen images provide anticipation and extensive personal tips from CANUSA employees for plenty of content and authenticity. After the catalogue redesign, the website is another component of the corporate design relaunch of CANUSA - and the journey is not yet over.
www.canusa.de

A brand in motion. 07. September 2017 ‐ Corporate Design

In everyday life or during sports - movements accompany us everywhere. This makes it all the more important to carry them out correctly in order to prevent posture damage or injuries. Human Movements devotes itself to this task with various sports-specific training courses and offers for workplace health promotion. The idea of movement is continued in corporate design by wertmarke and uses the dynamics of curved lines to symbolize movement in the logo itself. The main colour blue conveys confidence and strength, two important values when it comes to the body. A full-screen web design and modern icons round off the brand identity. www.human-movements.de

CANUSA Corporate Redesign 15. February 2017 ‐ Corporate Design

Among staff members: Why are CANUSA travels so unforgettable? Because they are planned and executed by a lovely professional team. Hence, wertmarke tried giving CANUSA employees a lot of creative space when developing the corporate re-design. Among vividly coloured landscape photographies, city maps and the necessary travel information, employees have a say on their website. Additionally, wertmarke created a second personal web area in the style of a documentation backed up with black and white photographies where costumers can obtain further information about their travels. Supported by icons this concept offers structure and a good sense of orientation to visualise and simplify specific travels plans.

Projekt ansehen

In the footsteps of the Hanse 11. February 2017 ‐ Packaging

The packaging of Störtebeker‘s Waterfront Rum. For the first time in Störtebeker‘s history a rum joined their product range. Wertmarke‘s challenge: Creating a packaging that meets Störtebeker‘s brand authenticity but still has a distinctive look. The result is an anthracite stoneware bottle closed by a wooden cork. The printed picture covering the entire bottle shows the Hanse‘s geographic territory. Of course, Störtebeker‘s red flag cannot miss and therefore seals the cork. Product information on the 5-year old rum can be found on a paper label merging with the bottle‘s grey background colour.

Stoertebeker in der Elbphilharmonie Hamburg

Störtebeker in the Elbphilharmony! 04. November 2016 ‐ Interior Design

Authenticity on three levels. Together with interior architect "fomwaende" wertmarke thoughtfully merged Störtebeker‘s brand environment with the Elbphilharmony‘s extravagant architecture. Interior has to match the beer‘s brand: Thus, the designing team only worked with qualitative materials such as wood, leather and cement. The beer‘s history is shared in written texts decorating walls and pillars. Unique: the beer pumps were specifically designed, guaranteed to catch attention.

Projekt ansehen

Stoertebeker Elbphilharmonie Sonderedition

The Elbphilharmony... 02. November 2016 ‐ Packaging

...at home - Störtebeker‘s special edition. Just like its real life model the three-piece packaging for Störtebeker‘s special edition is cleverly designed and perfectly shaped. Wertmarke strategically placed the wave-shaped cover with a gap at the bottom hinting at the building‘s plaza on a solid pedestal made of cardboard. Similar to the original building the packaging‘s cover is translucent and has a haptic surface structure reminding of the opera house‘s window disposition. Inside, three product specialties are displayed in an inlay of cellulose fibre. Well thought out: the little red flags on the outside can be used to attach a carrying handle. Plus, by adding a LED light the packaging can be transformed into a luminous souvenir.

Projekt ansehen

Freshly tapped: 29. October 2016 ‐ Packaging

Störtebeker as a Growler! Wertmarke specifically designed a new packaging concept for Störtebeker‘s "Eisbock" beer series: distinctive, outdoor proof and definitely sustainable. Once a 0.85l growler bottle is purchased costumers are able to get a fresh refill in respective stores. Striking: Alcohol concentration and the sort‘s name as bold graphic design elements are directly printed onto the bottle. The embossed logo offers a visual and haptic experience. Around the bottle‘s neck lies a hemp fibre string with Störtebeker‘s red flag attached which appears to be a metallic clip for e.g. paper that can be re-used as well.

Projekt ansehen

Icy looking refreshment 29. September 2016 ‐ Packaging

Störtebeker‘s "Eisbock" beer: 4 high(er) percentage beers refined through a special cooling technique. Wertmarke created a shiny icy greyish looking panorama label on cold- stamped foil and its coherent name. Giving the cog a lot of space on its banderole the beer once again circles around Störtebeker‘s key visual. Other graphic accents such as brand, beer kind and alcohol concentration allow a structured and clear look. In contrast to the black and white appearance Störtebeker‘s prominent red flag functions as an eye catcher. Properly packed in a grey wooden looking 4-bottle carry on box - you are good to go!

Projekt ansehen

German Champion, ... 08. September 2016 ‐ Corporate Design

...Ex-Football champion of Hamburg‘s Blue Devils and Personal Trainer Marc Huismann has a new brand appearance. Wertmarke developed a new corporate design, a responsive web appearance and a stall concept at Hamburg‘s cultural festival "Atonale". The logo in the shape of a football and intitals "H"= Huismann and "PT"= Personal Training align with the retro style interior design of his fitness studio being located in a former backyard garage close to the Elbe. Having trained the National German soccer team and clients from various sports Marc develops individual training and fitness programs according to his clients‘ wishes. Find more information at www.marc-huisman.de

Nordic art of brewing: 15. August 2016 ‐ Movies

Störtebeker‘s image film! A cog as their famous landmark and claiming product variety. The film authentically displays the beer‘s origin and its great diversity. A journey through Störtebeker‘s world - guiding us through nordic landscapes and showing the Hanseatic city of Stralsund, home of Störtebeker‘s beer. Viewers can witness real Störtebeker moments at the Baltic Sea and get a glimpse of the master brewers‘ work. Opening scene and ending visually focus on the cog which sails along Rügen‘s cliff coast. Join the adventure!

stoertebeker.com

Störtebeker is back! 28. March 2016 ‐ Corporate Design

In November 2016 the Elbphilharmony is finally going to open its plaza to Hamburg‘s citizens until its official inauguration in January 2017. The Störtebeker brew manufactury follows back its historical roots to the place where the eponymous pirate Störtebeker once had been beheaded - the Grasbrook. For the first time the brewery will represent itself in three individual gastronomies in which prospective visitors will get the chance to experience Störtebeker‘s brew specialties. Hence, wertmarke developed a new logo scheme for its family brand. The logo shows the stylistic shape of the building with an integrated red Störtebeker flag. The brand designation combines Störtebeker‘s logo lettering and subtitle "Elbphilharmonie Hamburg". The logos for the three individual gastronomies specifically emphasize on the individual key aspects, such as "beer & dine".

stoertebeker-eph.com

CU | Ski live! 11. January 2016 ‐ Web Design

After the very successful launching of CU | Camper Hamburg‘s online tourism company CU | Travel GMBH & CO. KG brought up its second online booking platform "CU | Ski“. This website especially attracts experienced skiers who love to plan their individual and unique ski trips in the USA or Canada online. Thus, wertmarke developed a corporate and screen design for an innovative responsive user interface which guides costumers easily through the whole booking process. Moreover, a set of around 120 self-explanatory icons, a new brand book and an online style guide were created to give an overview on all the online modules.

cu-ski.com

CANUSA Tourism in a brand new look 15. October 2015 - Corporate Design

CANUSA has the greatest offer for travelling through North America, extremely motivated employees and recently launched a brand new fresh look which includes a new logo and corporate design. The design communicates a strong focus on CANUSA‘s team which persuades by being highly skilled in travel counselling based on personal experiences. Instead of a typical catalog CANUSA also provides a travel magazine presenting quotes and insider facts with a beautiful authentic imagery. From now on CANUSA simplifies orientation through a set of icons and precise layout grids documented in the newly designed CANUSA brand book.

Projekt ansehen

For newcomers: the handy sampler set! 13. August 2015 - Packaging

The diversity of Störtebeker‘s brew specialties is large. In order to keep track of the most famous kinds wertmarke developed a handy 4-beer sampler set for "Atlantik-Ale", "Stark-Bier", "Roggen-Weizen" and "Keller-Bier". The chosen vintage look fits perfectly into the whole product range and thanks to a handle it can be carried home or to the beach easily. A soft handwriting on the label tells the costumer which kind of beer and which quantity can be expected. The best conditions to arrange a private beer tasting!

Clear the stage for Gerriet Danz! 01. May 2015 ‐ Web Design / Corporate Design

A keynote speaker without a speaker‘s corner? Very contradictory. Wertmarke designs a new homepage and logo for Gerriet Danz - one of the most acknowledged coaches in Germany. The idea: A blog that functions as a realtime megaphone of the "Kreatoriker" Danz. His advise: Do not only think outside the box, but act like it! This claim is tranferred to his innovative logo. The tilted "A" reminding of an arrowhead that points to Gerriet Danz's directive content and strategy as a coach. Wertmarke also applies a three-colour-scheme on the website to demonstrate how colorful and various these new ways can be.

gerrietdanz.com

Störtebeker goes BioFach! 24. February 2015 – Messestand

Rough, striking, real: The exhibition stall should represent the brand in an authentic way. Thus, wertmarke designed the "BIOFACH"- stall in the style of Störtebeker's brewing market. The iconic red flag combined with the well approved pallets-optics take the costumers into the world of brew specialties and the Nordic way of life. Here, five kinds of beer are presented - among them the two world champions "Roggen-Weizen" (wheat and rye) and the "Keller-Bier". The culture of brewing and zeitgeist do not only come together in Störtebeker‘s brew specialties but also in their exhibition stand: Ipads with short films which inform about the individual kinds of beer and explain the range of products further enhance the adventurous beer experience.

Projekt ansehen

Strandräuber BioBiermix! 18. April 2014 ‐ Packaging Relaunch

Beer is one of the most natural things in the world - best proven by the new organic mixed beer "Strandräuber“ from Störtebeker‘s brew manufactory. Only organic materials are used in the fruity seasonal beer for which wertmarke designed a congenial rough image. From key visual to packaging - the whole appearance depicts the authenticity and naturalness: The marram grass on the beer glass reminding of long summer days at the beach, while the vintage six-packs especially appeal costumers who enjoy the traditional culture of brewing combined with fresh ideas.

Projekt ansehen

Die neue KW! 02. April 2014 ‐ Corporate Design Relaunch

At the art school Wandsbek young design talents do not only discover themselves, but can also access professional support and education. Who would be the more suitable to approve this atmosphere than students and lecturers themselves? Wertmarke develops a brand strategy which focuses on the insight. The motto claims "communication on eye level". Thus, personal quotes and snapshots from everyday life at the KW shape the brochures, website, image film and information stall. Accompanied with the new logo the whole visual appearance clearly demonstrates the KW‘s main characteristics: Interaction of individuality and teamwork.

Projekt ansehen

Easy peasy: cu-camper.com! 29. March 2014 ‐ Movies User Tutorial

It just takes one minute for potential costumers to understand how CU I Camper functions. Wertmarke designed an animated user tutorial which gives short instructions with the help of striking motion graphics that proves costumers how easily they can book their next trip. Step by step the user is led through CU I Camper in order to find a suitable camper van, adjusted to budget and personal demands. The message conveyed is undisputed: booking camper vans on www.cu-camper.com is fast and simple.

Projekt ansehen

See you on cu-camper.com! 26. January 2014 ‐ Web Design Latest Developments

For Hamburg‘s Start-Up company CU Travel GmbH wertmarke develops a coherent strategy and new brand appearance - from logo to online booking portal. From now on CU-Camper.com represents itself with amazing photographs of landscapes surrounded by a colour scheme that suits the outdoor-theme. The signature is completed by a stamp which shows a camper van icon and the claim "Größte Auswahl, bester Preis" ("Greatest selection, best prices") encouraging motivated campers to book a tour in North America. CU is a friendly and modern brand which invites costumers to discover their website enhanced by a user-friendly design.

Projekt ansehen

Vintage-Look for Störtebeker. 12. January 2014 ‐ Product Design Latest Developments

Störtebeker - the name represents brewing tradition, the art of distillation and the idea to unite both in one product. As a real Vintage-Whisky Störtebeker‘s Single Malt Whisky was given a label in vintage style. Combined with a stamp "Matured in oak barrels" the whisky‘s packaging portraits the values of quality, tradition and authenticity. This is especially shown in small details, such as the embossed label and the red flag which simultaneously functions as the "opening zip", as they add to the noble touch of the black matt covering box. The success was proven - after 4 months the first edition was sold out.

Projekt ansehen

Garbage - a source of energy 17. December 2013 ‐ Movies Imagetrailer

Garbage is an energy source - this is presented in the new image film which wertmarke produced for the Munich company CONVAERO. The film revolves around Europe‘s largest waste drying plant located in Istanbul which uses the newly developed BioDry technology by CONVAERO to transform household garbage into combustible material. "We want to show that our BioDry technology is a process of natural composting.", says Dr. Markus Binding from CONVAERO. In collaboration with film producer Matthias Sandmann from Cologne wertmarke develops a film concept which includes multiple interviews that convey the potential and strengthen the trust in BioDry technology. More information can be obtained at www.convaero.com.

Projekt ansehen

get in touch with wertmarke

Contact

wertmarke hamburg GmbH

Alte Druckerei
Bahrenfelderstr. 73d

D-22765 Hamburg

Fon +49-40-32 52 24-0

Fax +49-40-32 52 24-10

Inquiries

General inquiries
info@wertmarke.de

Job inquiries
bewerbungen@wertmarke.de